Make Creativity and Innovation Fun

The more fun we can make the creative process, the easier it will be to invest ourselves into the work. Take, for example, Volkswagen’s marketing initiative to help the public associate VW with its cars being good for the environment and fun for the driver. The marketing team at VW teamed up with the DDB ad agency and came up with something called the “Fun Theory”, the belief that easiest way to change people’s behavior for the better is by making it fun to do.

VW and DDB came up with the question, “How can we link VW with the message of fun and environmental concern and do it in a fun way that is shared widely?” From that question and rounds of collaboration, came the next, more focused question, “How can we get more people to choose the stairs by making it fun to do?”

This video has been watched over 22 million times.

Here’s another, similar campaign that focuses encouraging people to throw garbage away in trashcans.

Are there ways you can unlock creative potential within yourself and your team by adding a layer of fun to it? Perhaps there could be rewards offered for great innovations? Perhaps there’s a way you could inspire innovation and creativity through gamification?